The central motto is "think less, play more" – in other words, less operation, more playing pleasure. Instead of complex menus and options, Primo offers a clear, user-friendly interface that allows guitarists to quickly and intuitively achieve compelling sounds.

Primo uses artificial intelligence (neural networks) to analyze and learn the behavior of a handcrafted Italian tube amplifier.

• Two-channel design and tonal variety
• CH1: Pure, clear sounds through to crisp “edge-of-breakup” tones, ideal for jazz, clean rhythm, or expressive leads. 
• CH2: Powerful crunch and high-gain sounds with plenty of sustain, perfect for rock and modern metal solos. 
• Compressor: Transparent and dynamic.
• Overdrive: As a standalone effect or as a boost for solos.
• Chorus, phaser, delay (analog/digital), and reverb (plate reverb).
• Noise gate for noise reduction.
• IR loader with 5 high-quality impulse responses from Choptones and the option to load your own IRs.
• Integrated chromatic tuner and headphone correction for natural monitoring.

YouTube Video: This Guitar Amp Sim Plugin Rivals Neural DSP | APFX Primo